
Charlotte, N.C., Nov. 2, 2009 … Crown Communications President Kathryn Blanchard was quoted in the cover story of the latest Sales + Marketing Ideas magazine.
The story, “Successful Events: Raising Buying Temperatures,” offers advice on how to leverage events to produce more sales. In the story, Blanchard emphasized the importance of matching brand partnerships with profiles of target buyers.
Sales + Marketing Ideas is a bi-monthly publication from the National Association of Home Builders. Blanchard was quoted in the November/December 2009 issue.
Crown Communications is a marketing communications firm that provides a comprehensive suite of services from public relations and advertising to branding and Web development. Founded in 1993 in Charlotte, Crown has clients ranging in size from small businesses to Fortune 500 companies. Crown is a member firm of IPREX, one of the world’s largest public relations corporations providing clients with global reach enhanced by local expertise in cities throughout the nation and the world. For more information on Crown, visit www.crown-com.com.
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