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Ingersoll Rand Sustainability Institute

The Ingersoll Rand Sustainability Institute educates rising high school seniors on how businesses balance the demands of economic, environmental and social performance drivers, known as the triple bottom line. Crown has helped Ingersoll Rand with promotion and logistics since the Institute’s inception. To spread the word about the weeklong residential program, we developed and distributed an informational brochure to all the area high school guidance departments. And, to increase awareness among key political leaders in the area, we developed seed-embedded postcards for participating students to send to their elected representatives after the Institute to let them know what they learned. The cards could be planted to grow wildflowers. How cool is that?